122 Homes does not sell properties. It structures tailored investment theses, directs international capital toward the regeneration of existing residential stock, and builds sustainable long-term wealth.
- What is 122 Homes?
122 Homes develops tailored residential investment theses. We do not simply manage properties; from the very beginning, we structure each investor’s wealth strategy and implement it through existing residential assets in Madrid, and soon in Valencia.
The model is designed to scale and endure: from a first unit to portfolios of regenerated assets. Every intervention is guided by one core principle: preserving and enhancing the value of the asset over time.
We chose Madrid as our operational base both because of the strong demand potential for our services from Latin America and Europe, and because of its strategic connectivity for our clients, users, and future territorial expansion.
- How has 122 Homes positioned itself in the Madrid Region?
Through hard work, specialization, and no shortcuts. From the beginning, we focused on a very specific segment: facilitating international residential investment with comprehensive management, and that generated credibility without the need for scale.
We represent Latin American and European clients who are not only looking to allocate capital in Madrid, but also to understand the market and operate within it through a structured framework. The demanding profile of our clients has been our greatest endorsement. We also collaborate with local specialists in specific areas, which strengthens the comprehensiveness of our service.
Consistent visibility in specialized media outlets in Spain and Chile has reinforced this positioning: we do not only execute transactions; we actively participate in the strategic conversation around cities, investment, and urban regeneration.
- What differentiates 122 Homes for investors?
Investors do not gain access merely to a property; they gain access to specialized analysis and a structured investment thesis. Every decision — what to acquire, how to intervene, how to preserve, and how to operate — responds to a wealth-building logic calibrated to the investor’s profile and specific horizon.
Entering during the preliminary stages of regeneration allows investors to capture value before the asset appreciates, significantly improving return efficiency over shorter cycles.
Regeneration is not a one-time event; it is the starting point of an active preservation strategy. The model scales from a single unit to a portfolio with discipline and sustainability as structural criteria.
In terms of returns, regenerated residential operations have achieved annual gross yields between 7.3% and 10.55%, with regeneration-driven capital gains ranging from 17.7% to 30%.
- What type of investor is this model aimed at?
High-net-worth private investors, family offices, and Latin American capital with a long-term vision. Primarily profiles that value legal certainty, international diversification, and disciplined execution. They are not seeking speculation; they are seeking to build wealth with clear criteria.
We also support young investors making their first investment. We have had very rewarding experiences assisting these investments, and we increasingly believe that more young people will invest in residential income properties. It is encouraging to see them choose to do so with a professional structure from the very beginning.
The seriousness of the process remains the same regardless of the investment size.
- What are the firm’s expansion plans?
Valencia is the next step, while the Madrid Region remains our permanent operational base.
Both markets allow for the implementation of similar theses — regeneration of existing residential housing with a long-term wealth horizon — while operating under different demand dynamics, offering genuine diversification within a coherent model.
The goal is for our investors to build multi-market portfolios: assets that not only generate income, but are also preserved, improved, and sustain value over time. Wealth that endures.
- Why is the Madrid Region your benchmark market?
Madrid combines a set of qualities that are very difficult to find in Europe today: institutional stability, global connectivity, cultural depth, and the ability to absorb international investment without losing its own dynamism.
For Latin American investors, Madrid is also a natural gateway into Europe. There is cultural affinity, legal certainty, and a residential market that has not yet reached its ceiling.
We are still in a phase of international consolidation, not exhausted maturity. That means there is still real room to create value, and those entering now still have significant upside ahead.
- How has the collaboration with Invest in Madrid been?
Very positive. Invest in Madrid goes beyond providing accurate information and administrative facilitation: it builds institutional trust for projects operating across markets.
For 122 Homes, founded in Madrid by Latin American female entrepreneurs, that support has been decisive in helping us integrate quickly and legitimately into Madrid’s ecosystem.
Madrid has understood that attracting international investment is not about isolated incentives, but about building long-term ecosystems. That makes all the difference.
- What kind of talent does 122 Homes generate in the Madrid Region?
Multidisciplinary professional teams: architecture, interior design, real estate analysis, operations, legal coordination, and project management.
The real impact lies not only in direct employment, but also in the growing ability to articulate different layers of specialization around a professionalized urban regeneration model.
The real estate market of the future integrates analysis, design, execution, and operations within the same structure. That is exactly what we are building — and we aim to do it collaboratively.
- Would you recommend Madrid to other international investors?
Without hesitation. Madrid has consolidated itself as one of Europe’s major hubs for international capital attraction.
Financial conditions, urban quality, global connectivity, and a residential market with genuine upside and growing demand create a combination that very few cities can offer today.
There is also a growing ecosystem of talent, specialized services, and institutional collaboration that makes Madrid a genuinely favorable environment for long-term projects.
For anyone looking to build wealth in Europe, Madrid remains the right decision.