Josep Cardona, Director of the Spanish subsidiary, explains why Vitalia chose our region as the nerve center of its expansion in Europe.
Positioning and Growth in the Sector
VITALIA, SALUD, SUEÑO Y BIENESTAR, S.L. has established itself in the Spanish market as a benchmark in the sector of comprehensive solutions for sleep disorders, with a specialized focus on sleep apnea. As a subsidiary of the Mexican corporation SALUD Y HOGAR S.A. de C.V., the company began its international journey in Spain under the SOMNOX brand, adopting a business model that combines the distribution of advanced medical devices with a comprehensive support environment across both B2B and B2C models. Its differentiated value proposition lies in personalized care, speed in service delivery, and close collaboration with healthcare professionals, ensuring a holistic support system that provides reassurance to both patients and physicians.
Since its arrival in September 2025, the company’s growth in the Madrid Region has been steady, characterized by high-quality healthcare services and a strong commitment to delivering added value to its clients. In a short period of time, Vitalia has achieved significant milestones, surpassing one hundred clients and gaining the endorsement of leading brands in the sector. This strategic positioning has been further strengthened by its active participation in key industry forums, such as the recent Congress of the Spanish Sleep Society held in March 2026, highlighting its commitment to maintaining close ties with sleep medicine professionals.
Madrid as a Strategic Hub for Expansion
The choice of the Madrid Region as the nerve center of its European expansion was no coincidence. As part of the Mexican group’s geographic diversification strategy, Madrid stands out as a strategic entry point thanks to its privileged central location, which greatly facilitates logistics and distribution at a national level. “Moreover, Madrid offers a comprehensive healthcare ecosystem, with top-tier hospitals—both private and public—startups, universities, and talent. The warm reception and support we have received in this region have also been especially significant.”
A key factor in this establishment process has been the institutional support and the ease of achieving a smooth market entry. Madrid provides a business environment that fosters integration through coworking spaces, connections to specialized clusters, and strong networking opportunities, positioning itself as a true business hub for Ibero-American investors. In this regard, the company highlights the efficiency of critical procedures such as setting up its corporate headquarters, accessing banking services, and entering innovation circuits and key events in the healthcare sector.
Operating Model and Regional Impact
Currently, Madrid hosts not only Vitalia’s registered office but also its logistics operations center. From the capital, the company carries out multidisciplinary activities, establishing strategic agreements with medical centers and pulmonology units to address sleep apnea through a comprehensive approach. This continuous pursuit of cutting-edge technology translates into an advanced management model aimed at connecting all aspects of healthcare to restore users’ autonomy and confidence.
In terms of regional impact, Vitalia is committed to sustainable and cautious growth. Its current team, composed of four direct professionals, is supported by external teams and its parent company in Mexico, enabling efficient personnel growth management in the short and medium term. For the company, attracting talent with technical expertise and the ability to identify opportunities is critical for its consolidation in the European market.
Following its positive experience, Vitalia’s leadership encourages other foreign investors to trust the Madrid Region for its strong innovation landscape and significant market potential. Despite the challenges of starting operations in a new country, the company describes Madrid as the ideal “travel companion,” thanks to a supportive and professional investment assistance ecosystem that helps overcome daily challenges with ambition and confidence.