Today we interview Fabiola Velázquez, CEO of Agave Azul Producciones
- Could you give us a brief summary of the company?
Agave Azul Producciones is a creative production company specializing in the development and execution of audiovisual, cultural and entertainment projects, with a presence in Mexico and Spain. We were born from more than 20 years of experience in the creative industry through sister companies such as Contacto+Pro and Cine+Pro, leaders in high-impact event production, content creation and creative strategies in Mexico.
From Spain, Agave Azul drives creative and audiovisual projects with international reach, connecting talent and industries from both countries. Our focus is on creating narratives with cultural impact, producing high-quality experiences and content, and building bridges between institutions, creators and global platforms.
- What year did you arrive in Spain, and how have you positioned yourselves in the Madrid Region?
We arrived in Spain at the end of 2024, strategically beginning operations in the of Madrid Region, a key region for the European creative and audiovisual industry.
In a short period of time, we have managed to position ourselves by:
- Establishing ties with local institutions and the audiovisual sector.
- Collaborating with creators, production companies, platforms and cultural enterprises.
- Actively participating in binational projects that strengthen the Mexico–Spain relationship.
Madrid has become our operational and creative hub in Europe, from where we develop projects for both continents.
- Why did you choose the Madrid Region as one of your key locations?
We chose Madrid because it is one of the most dynamic, solid and competitive audiovisual ecosystems in Europe. The Madrid Region offers:
- Top-level infrastructure for film, television and digital content.
- A stable legal and economic environment that supports investment.
- Incentives and specialized programmes for the audiovisual sector.
- Exceptional creative talent and a network of highly qualified professionals.
- Strategic connections to European and international markets.
Furthermore, Madrid is a vibrant and culturally diverse city with a global outlook, making it the ideal place for projects like ours to grow and expand internationally.
- What would you recommend to other foreign investors considering opening their business in the Madrid Region?
I would recommend taking the step with the confidence that Madrid offers the ideal conditions to undertake, grow and innovate.
- Reach out to Invest in Madrid — their support makes every stage of the process easier.
- Build a local network of strategic partners; Madrid’s ecosystem is collaborative and open to international talent.
- Trust that Madrid is a safe, competitive region with a modern mindset that fosters investment.
- How many jobs do you expect to create in the Madrid Region in the short and medium term, and what types of profiles do you need?
In the short term (12 months), we expect to create between 4 and 6 direct jobs, and in the medium term (3 years), between 10 and 15 direct jobs, in addition to multiple indirect jobs derived from our productions.
The profiles we require include:
- Creative professionals (screenwriters, directors, content designers).
- Producers and production coordinators.
- Technical professionals (cinematography, sound, editing, post-production).
- Specialists in cultural management, communication and audience development.
- Production and logistics assistants.
Our goal is to integrate local talent with international experience and generate opportunities that strengthen Madrid’s audiovisual ecosystem.