We interview Jaime Marco, CEO of Kharty.
- 1.- Could you briefly explain what Kharty is about?
Kharty is an innovative educational app designed to transform the way teachers and students engage with academic content.
We focus on dynamic and visual learning through interactive diagrams, which we call “Kharties.” These diagrams can be gamified with a variety of game modes, with our most popular one being “Progress.” This mode breaks down visual educational material into levels for gradual learning, making it clear that our platform is primarily used as an effective study and learning tool. Other available modes include “Test,” “Quiz,” and “Challenge,” among others.
Users can play in “Quiz” mode with flashcard-style questions, or in “Tag” mode, where they must locate and identify a term directly on the image. A feature that sets us apart is our sensitivity to screen time, offering tools to help manage it in a healthy way. We are proud to have reached nearly half a million downloads worldwide, with an active and growing user community. The most popular subject on our platform is Anatomy, followed by Science and Geography—areas that greatly benefit from visual learning.
- 2.- When do you expect Kharty to be established in the Madrid region, and how will it be positioned?
We are currently in the process of relocating our headquarters from the United States to the Madrid region and expect to be fully operational here by September 2025.
We aim to position Kharty as an essential educational tool present in all classrooms that aspire to be at the forefront of pedagogical innovation. Our goal is to become a reference point for visual and interactive learning, making education more engaging and effective.
- 3.- Who is your target audience?
Our primary target audience is teachers and students across various educational levels. While Kharty was initially developed in the United States, user analysis clearly shows that Spain is by far our largest market, with nearly 70,000 users, followed by Mexico and the United States.
This strong organic traction in Spain, even before officially establishing our headquarters here, is one of the main reasons for our relocation. Strategically, we aim for 30% of our active user base to adopt one of our subscription plans and significantly expand the number of educational institutions that implement our platform.
- 4.- What are your future prospects?
Our future goals are clear: to scale our business model by leveraging the solid user base we already have, especially in Spain. We’re working to convert a higher percentage of our active users into paying subscribers and to grow our presence in educational institutions.
To achieve this, we’ve initiated conversations for a funding round that will allow us to strengthen our team and accelerate the development of new features in our roadmap, including our integrated LMS platform and a website builder for schools. In the long term, once we’re fully established in Spain, expanding into other Spanish-speaking markets such as Mexico (our second-largest user base) and the rest of Latin America—as well as Europe—remains a key objective.
- 5.- Why did you choose the Madrid region as one of your key locations?
Our choice of the Madrid region is based on several strategic pillars. First, the clear evidence that our main user market is already in Spain, with Madrid as its central hub, makes this move a natural step to be closer to our community.
Second, the exceptional talent coming out of its universities and training centers is crucial for a tech company like ours. Moreover, the innovative ecosystem in the region is ideal for our growth.
Finally, the initial support we’ve received from Aurora at Invest in Madrid has been vital. Her warm welcome, the valuable information she provided, and the confidence we’ve gained from this support are helping us take our next steps with greater assurance.
- 6.- Are you familiar with Invest in Madrid? If so, how would you rate the collaboration?
Yes, we know Invest in Madrid through Aurora. While we haven’t yet engaged in a full collaboration or participated in all their available programs, the initial contact and support have been very positive and promising.
Aurora’s helpfulness and the information she’s provided have been extremely useful at this early stage of our move. We’re looking forward to working more closely together as we become established and grow in Madrid.
- 7.- How many jobs do you expect to create in the Madrid region in the short to medium term, and what kinds of profiles are you looking for?
Currently, our founding team consists of four partners. In addition, we collaborate with two external developers through Kuuli Technologies, who are essential to advancing our roadmap.
With the funding round we’re preparing, our short-term goal is to hire these two developers on a permanent basis in Madrid, and also to bring on a specialist in communication and marketing. So initially, we expect 2–3 direct hires in Madrid. In the medium term, as we consolidate and grow, this number will increase significantly, with needs for profiles in development, sales, marketing, and pedagogy.
- 8.- Would you recommend the Madrid region to other foreign investors looking to expand their business internationally?
Although we’re still in the early stages of being fully installed and operating with all the available support, our first impressions and the potential we see in the Madrid region are very encouraging.
The fact that our largest user market is already in Spain, combined with access to talent, the innovative ecosystem, and the initial institutional support we’ve experienced through Invest in Madrid, are all very positive factors. Based on our initial experience and expectations, I would say that Madrid is definitely a very attractive option to consider—especially if your market shows a natural affinity with the region.