- 1.- Could you give us a brief summary of the company?
SABORMEX is a company specialized in the import and distribution of Mexican and other Latin American foods. It started over two decades ago by importing and distributing Mexican products for the hospitality industry. Over time, our product portfolio expanded to include Tex-Mex items, and for the past couple of years, we have also developed a business line focused on Central and South American products for the retail sector. Today, we operate our own distribution network across the entire Iberian Peninsula, have sales representatives in the country’s main regions, and export to other European countries. We have storage facilities for all three product temperature zones and have experienced steady growth—so much so that in three months we’ll be moving into a new facility that will increase our current capacity fivefold. We’ve invested in our own brand as a symbol of quality within the industry we operate in. Our mission is to proudly represent the flavors of Mexico and Latin America, and to make them accessible both in retail and hospitality.
- 2.- What year did you come to Spain, and how have you positioned yourselves in the of Madrid Region?
We formally established ourselves in Spain in the year 2000. Since then, the Madrid Region has been our operational and logistical hub. We’ve positioned ourselves as one of the leading references in the Mexican products category, thanks to a solid distribution network, our own brand, a portfolio of recognized labels, and a continuous commitment to quality, reliability, and customer service.
- 3.- Why did you choose the Madrid Region as one of your key locations?
Madrid offers a strategic combination of factors: it’s Spain’s economic, financial, and logistical center. It has a growing multicultural population and a business-friendly ecosystem. It’s also home to a significant Latin American community, which facilitates both product reception and expansion into new customer segments that enjoy trying new flavors. It’s a natural entry point for growing in the European market.
- 4.- What would you recommend to other foreign investors thinking about starting a business in the Madrid Region?
We would recommend thoroughly analyzing local regulations and seeking support from business development organizations. Madrid offers many opportunities, but it’s essential to have a clear strategy, invest with a long-term vision, and adapt to European market dynamics without losing your original identity. It’s also crucial to build a team of local and multicultural talent and to have a formal structure from the beginning.
- 5.- How many jobs do you expect to create in the Madrid Region in the short and medium term, and what types of profiles are you looking for?
The Group is made up of about 60 people. We are clearly in an expansion phase. In the short term, we’ve focused on strengthening the sales team, which has nearly tripled in size over the past year. We believe we’ll need further reinforcement in logistics and foreign trade—where a good level of English can be a key asset. Finally, due to significant technology investments over the past two years, we may also strengthen the IT and digital marketing departments. We value multicultural experience, knowledge of the local market, and the commitment to grow at the pace the market demands.