This commitment has taken shape through an ambitious plan that combines public funding, the attraction of global productions, and specific support programmes for companies and professionals in the sector.
The President of the Madrid Region, Isabel Díaz Ayuso, presented the Audiovisual Industry Strategic Plan 2026–2029 at Madrid Content City (Tres Cantos). The plan comprises a package of 45 measures with a budget of €40 million aimed at strengthening the sector’s competitiveness, facilitating access to financing, and attracting foreign investment. Among the measures envisaged, subsidies for feature films, short films, and animation and video game projects will be increased to nearly €6 million, and a specific programme will be launched to attract investment and major international productions.
This approach seeks to consolidate Madrid as a prime destination for international film and television productions, leveraging not only its technical infrastructure but also its diverse urban settings and its strategic position within Europe. The announcement that the next film by Woody Allen will be shot entirely in the region—its title including the name “Madrid”—has further strengthened the region’s global profile as a filming location and a magnet for projects with worldwide reach.
According to data provided by the Madrid Region, the audiovisual sector already comprises more than 3,500 companies, represents 2.6% of regional GDP, and generates a direct economic contribution of €2.3 billion, with a total estimated impact of €7.2 billion. The sector also supports 30,000 direct jobs and more than 100,000 indirect jobs.
This strategic push is complemented by examples of international private investment that have chosen Madrid as a base for their operations. For instance, last year the Mexican company EFD Studios decided to establish itself in the Madrid Region to build one of Europe’s largest virtual production facilities, with more than 2,000 square metres equipped with state-of-the-art LED technology, positioning the region at the forefront of high-tech audiovisual production.
Through these initiatives, the Madrid Region strengthens its image not only as a solid economic and cultural engine, but also as an attractive destination for foreign direct investment in creative industries, competing with other major European audiovisual centres and reinforcing its international profile as 2025 draws to a close.