Its opponent, along with the date and kickoff time, will be announced this spring when the full 2026 NFL schedule is released. The event forms part of a multi-year agreement between the regional government and the NFL, which also includes a third game in 2027, establishing Madrid as the exclusive host base of the competition in Spain during that period.
The 2026 NFL Madrid Game is one of the nine international NFL games scheduled for next season and aims to further consolidate Madrid’s strategic position as a leading host city for major sporting events. Through this global event, Madrid will showcase its image as a premier tourist destination and highlight its extensive cultural, heritage, and leisure offerings to attract a greater number of visitors.
Spain is a key global market for the NFL, with 11 million fans following the league. In addition, the United States is the region’s leading tourism market, both in terms of visitor numbers and total spending.
For its part, Atlanta ranks among the top ten U.S. cities in terms of air traffic volume with Madrid, with more than 90,000 travelers annually. Connectivity between the two cities will also be strengthened by the staging in the capital of the state of Georgia (U.S.) of Spain’s first two matches in the 2026 FIFA World Cup.
The first NFL Madrid Game, held on November 16, 2025, marked the arrival of the National Football League in Spain and drew 78,610 spectators, nearly half of them from abroad, with the United States among the main source markets.