International Presence and a Distinctive Value Proposition
The Mexican real estate group is strengthening its European expansion from the Madrid Region by transforming historic properties in some of the city’s most exclusive neighborhoods into high-end residences, guided by principles of sustainability and architectural excellence.
Founded in 2003 with its first residential development in Santa Fe, Mexico City, Be Grand has built a reputation over more than two decades for delivering exclusive, high-quality residential projects. With over 30 developments completed across Mexico’s major cities, the company crossed the Atlantic in 2022 to begin its European expansion, selecting Madrid as its primary growth platform on the continent.
For Be Grand, choosing Madrid was no coincidence but a strategic decision based on the strong similarities between the Spanish capital and its home market. The Madrid Region represents the European equivalent of Mexico City: a leading financial, cultural, and residential hub. According to the company, the region offers a unique combination of advantages rarely found elsewhere in Europe, including a robust legal framework, a competitive tax environment, a shared language, and steadily growing international demand.
A Market Entry Defined by Growth
Be Grand began its operations in Madrid in 2022 with an initial investment of €100 million. From the outset, the company’s strategy was clear: to focus on the city’s most established and prestigious neighborhoods, where the shortage of premium residential properties represents a structural market opportunity rather than a constraint.
Its first landmark project, Padilla 66, located in the Salamanca district, immediately demonstrated the strength of the Madrid market. Within just a few weeks of its launch, 60% of the development’s 25 luxury residences had already been sold. Building on this early success, the company accelerated its expansion between 2023 and 2025, launching new developments in some of Madrid’s most sought-after neighborhoods, including Las Letras, Jerónimos, Almagro, Olavide, and El Viso. In November 2025, Be Grand reached another important milestone with the sale of its first 100 homes in Spain.
Restoring Heritage While Shaping the Future
Be Grand’s business model in Madrid extends well beyond traditional residential development. The company specializes in identifying and acquiring historic buildings for comprehensive restoration, with a particular focus on early- and mid-twentieth-century properties featuring protected façades. Rather than replacing their architectural identity, the objective is to preserve and enhance each building’s historical character while adapting it to contemporary living standards.
This commitment to architectural heritage is complemented by a strong focus on sustainability, supported by internationally recognized certifications such as LEED and EDGE. As the company notes, today’s discerning buyers—from Latin America, Europe, and the Middle East alike—seek not only exceptional design and prime locations, but also energy efficiency, sustainability, and long-term value appreciation.
Economic Impact and Commitment to Local Talent
Be Grand’s presence has generated a tangible impact on the Community of Madrid’s economy. Across its portfolio, the company has mobilized a total investment of €370 million, creating significant opportunities for local architecture firms, interior design studios, construction companies, and specialized suppliers.
The company’s own workforce has also grown rapidly. In just two months, Be Grand expanded its Madrid-based team from 12 to 22 highly qualified professionals across project management, design, sales, and corporate functions. In addition, its developments support more than 180 indirect jobs throughout the construction and real estate value chain. According to the company, Madrid has proven to be an outstanding ecosystem in which to build long-term partnerships with highly skilled technical professionals.
Madrid: A Strategic Destination for Mexican Investors
Drawing on its own experience, Be Grand considers Madrid the most natural European market for Mexican investors. The city’s openness to Latin American capital, combined with its stable legal framework and business-friendly environment, gives it a competitive advantage over other major European capitals such as London and Paris.
For companies considering a similar expansion, Be Grand recommends adopting a long-term perspective, understanding the needs of the local market, and relying on experienced local partners to navigate administrative procedures effectively.
A Long-Term Commitment to the Region
The recent acquisition of Santa Catalina 6, located opposite Spain’s Congress of Deputies, reflects Be Grand’s ambition to leave a lasting legacy in Madrid. For the company, the city is far more than a new market—it is the place where its commitment to exceptional design, prime locations, heritage preservation, and long-term value creation can be fully realized.
Ultimately, Be Grand’s journey in the Madrid Region demonstrates how the region offers the stability, predictability, and economic dynamism needed for technically and financially complex projects to thrive. Madrid has challenged the company to raise its standards, refine its identity, and compete in one of Europe’s most demanding real estate markets, further reinforcing its role as a strategic destination for international investment.