Mary Carmen Cabrera, CEO of BusinessKids, explains why BusinessKids chose our region as its base of operations.
International Presence and Educational Approach
BusinessKids, a company founded in Mexico, has established itself as an international benchmark in fostering an entrepreneurial mindset from an early age. It currently operates in 37 countries through a network of more than 140 franchises. Its value proposition is based on a proprietary and pioneering methodology that enables children and teenagers aged 4 to 18 to develop their own business ideas through play and recreational activities. Under this premise, the organization not only teaches adapted business fundamentals but also strengthens essential transversal skills such as leadership, self-esteem, creativity, and teamwork.
Expansion Strategy in Spain
With the aim of bringing this vision to the European market, the company began its journey in Spain in 2017, choosing the Madrid Region as its strategic hub and corporate headquarters. From this initial base, BusinessKids has achieved a strong position in the region by consolidating its central offices and two operational branches, BusinessKids Madrid and BusinessKids Madrid Norte. This structure has acted as a catalyst for the brand’s expansion into other Spanish provinces, while consistently maintaining Madrid as its operational reference point and gateway for coordinating its projects across the continent.
The choice of Madrid as a center of operations is driven by key strategic factors, as it is considered a true hub connecting the Spanish-speaking world and a natural bridge between Latin America and Europe. The region offers a highly dynamic business and franchise ecosystem, supported by a broad and diverse market with a high concentration of families and educational institutions interested in innovative learning models. In addition, the capital’s excellent infrastructure and logistical connectivity facilitate the coordination of expansion not only at a national level but also toward markets in Africa and Asia.
Impact and Opportunities in Madrid
At present, BusinessKids’ activity in the region translates into a comprehensive educational offering that includes after-school classes, Saturday programs, and summer courses, integrating both in-person and digital formats. A key milestone reflecting Madrid’s importance for the brand was the BusinessKids Congress 2025, marking the first time this international event was held outside the American continent, reaffirming the region as a global hub for youth entrepreneurship.
In terms of impact, the company’s presence has generated a stable structure of direct employment in its Madrid centers, requiring specialized profiles in educational consulting, entrepreneurship instruction, and franchise management. However, its greatest contribution lies in transforming the local entrepreneurial culture. In a context where young people have traditionally been oriented toward public-sector employment, BusinessKids promotes innovation and business creation from an early age. This commitment has been supported by the sustained economic growth of the Madrid Region, which stands out as an ideal environment for forward-looking projects.
For other foreign investors, BusinessKids’ trajectory serves as proof of the opportunities the region offers. Madrid is not only a robust market and a source of professional talent in education and management, but also a place where educational innovation finds fertile ground to thrive. Ultimately, the company’s experience demonstrates that Madrid is an exceptional launchpad for building long-term relationships and shaping the leaders and changemakers of tomorrow.