Teneo is a global advisory firm that works exclusively with the CEOs and senior executives of the world’s leading companies. Founded in 2011 and headquartered in New York, the firm has grown rapidly into a trusted partner across the corporate, financial, and political arenas. Teneo brings together over 1,500 professionals operating in more than 40 offices around the world, delivering integrated counsel across strategy, communications, financial advisory, risk, organisational design, and talent.
Built on the principle of alignment with client leadership, Teneo’s multidisciplinary model offers a 360-degree perspective on the issues that matter most to modern business leaders. From high-stakes M&A and crisis response to long-term brand positioning and geopolitical risk, Teneo’s teams provide deeply informed, cross-functional insight to drive performance and protect reputation.
The firm has advised a majority of the Fortune 100 and a substantial portion of the FTSE 100, underlining its reach and influence across global markets.
Expertise and Industry Positioning
Teneo is structured around five principal service areas:
* Strategy & Communications – Corporate positioning, investor relations, issues management, and brand strategy.
* Management Consulting – Operational improvement, growth strategy, and digital transformation.
* Financial Advisory – Debt restructuring, M&A advisory, capital markets, and financial due diligence.
* Risk Advisory – Political risk, cyber security, compliance, and regulatory strategy.
People Advisory – Organisational design, leadership succession, and executive search.
The firm is particularly active across sectors such as financial services, healthcare, energy and utilities, telecommunications, and consumer goods. Teneo’s strength lies in its ability to integrate deep industry knowledge with technical expertise and strategic thinking, ensuring tailored solutions aligned with each client’s commercial objectives.
Its client base includes multinational conglomerates, private equity firms, and public institutions, as well as family-owned enterprises and scale-ups operating in complex or regulated environments.
Expanding to Madrid
Teneo is currently in the process of establishing a subsidiary in Madrid as part of its broader strategy to expand its European footprint. The move reflects a growing demand for integrated advisory services in Southern Europe and aligns with the firm’s commitment to being closer to its clients in key regional hubs.
Madrid will serve not only as a gateway to the Spanish market but also as a strategic point for accessing clients and opportunities across Iberia and Latin America. The expansion will allow Teneo to better serve Spanish corporates with international interests, as well as multinationals operating within Spain, particularly in sectors such as infrastructure, banking, energy transition, and technology.
The new office is expected to draw on local and international talent, combining Teneo’s global methodology with regional expertise and cultural insight.
Madrid: A Strategic Choice for Business Expansion
Teneo’s decision to expand into Madrid is underpinned by the region’s strong economic fundamentals and attractive business environment. As Spain’s economic engine, the Madrid region generates nearly 20% of the national GDP and consistently ranks as one of Europe’s top-performing metropolitan economies.
A Gateway to Europe and Latin America Madrid’s location in the heart of the Iberian Peninsula provides direct access to over 1.6
billion consumers across Europe, Latin America, and North Africa. With one of Europe’s busiest airports—Adolfo Suárez Madrid-Barajas—alongside high-speed rail and logistics infrastructure, Madrid offers seamless connectivity to major global markets.
Business-Friendly Framework The region has earned a reputation for offering one of Europe’s most competitive environments for business. Through Invest in Madrid benefit from comprehensive soft-landing services, streamlined regulatory pathways, and access to investment incentives. Initiatives such as the Open Line against Hyper-Regulation and the Investment Accelerator aim to minimise bureaucracy and facilitate rapid business setup.
Madrid also offers significant tax advantages, including a 20% deduction on the regional portion of personal income tax (IRPF) for investments, along with grants and incentives for R&D, sustainability, and digital transformation—key priorities for companies like Teneo operating at the intersection of technology, finance, and governance.
Highly Qualified Workforce at Competitive Cost
Madrid is home to a rich talent pool, fed by six public universities and over 50 higher education institutions. The region produces thousands of graduates annually in economics, law, engineering, and digital technologies. Notably, operational and salary costs in Madrid remain lower than in other European capitals, offering a cost-effective base for highly skilled professionals.
Thriving Innovation Ecosystem
Madrid is also rapidly evolving into a leading innovation hub. With over 200 fintech firms, and substantial investment from global technology leaders like Microsoft, Google, and Amazon, the region fosters a collaborative environment that supports digital and strategic advisory work. This ecosystem is particularly relevant to Teneo, whose work increasingly intersects with ESG, data analytics, and digital risk.
Future Outlook
Teneo’s entry into Madrid represents more than geographic expansion; it marks a commitment to serving clients with global challenges through local insight. The new office will enhance the firm’s ability to deliver holistic advisory services in one of Europe’s most dynamic business environments.
The move also supports Teneo’s ambition to deepen its presence across continental Europe and strengthen ties with Spanish clients expanding internationally, particularly toward Latin America. With Madrid as a strategic node in its global network, Teneo is well-positioned to offer end-to-end counsel to businesses navigating today’s complex geopolitical and economic landscape.