Invest in Madrid participates in the CEL Start-up Awards 2025

A key initiative to highlight the innovative talent that is transforming the supply chain in Spain

The Spanish Logistics Center (CEL) and Logistics Spain held a new joint event, merging the sixth edition of INNOLABLOGÍSTICA and the 6th Logistics Spain Forum, during which the public pitches of the finalist start-ups for the CEL Start-up Awards 2025 took place.

The event brought together nearly one hundred supply chain professionals interested in learning first-hand about the selected projects. The eight finalist start-ups—previously chosen by the Technical Office of the CEL Awards—presented their solutions in a pitch format evaluated live by a specialized jury.

It was truly an honor to be part of this edition’s jury, chaired by Ana González Herrera. The panel was made up of professionals from companies and institutions linked to innovation, technology, and logistics management:

  • Laura Nistal, Project Manager, Logistics Spain
  • Joaquín Poley, Technological Innovation Project Manager, CZFB
  • Lluís Soler Gomis, CEO & Founder, SoftDoit
  • Alberto Barbero, Supply Chain Director Spain and Greece, Grupo Bel
  • Pablo Boix, Business Unit Manager, Supply Chain Management at Lâbertit
  • Alberto Oro Díaz, Aftercare Services Director, Invest in Madrid

The 8 CEL Start-up Awards 2025 Finalists

The finalist start-ups represent a wide range of solutions focused on digitalization, operational automation, data-driven decision-making, and predictive models applied to the supply chain, along with autonomous mobility proposals.

Alhona

A technological spin-off of Gestamp that enables advanced simulation of intralogistics processes through its Logistics Simulation Library, accessible without specialized knowledge.

Beepaket

A comprehensive platform for transport brokers and agencies that digitalizes and automates e-commerce and B2B shipment management, centralizing carriers, rates, labeling, and tracking.

Cargoffer

A logistics SaaS offering its own AI-based route optimizer, independent from external providers, capable of anticipating congestion, weather conditions, and planning driving and rest times.

Columat

A physical logistics digitalization solution using connected smart lockers that automate deliveries and collections in sectors such as healthcare, retail, businesses, and public administration.

ControlT

A platform that unifies road transport traceability by integrating information from shippers, carriers, and drivers, with more than 350 native integrations.

Grasshopper Air Mobility

A solution featuring autonomous logistics drones capable of flying and driving, with interchangeable modules for end-to-end deliveries across different operational environments.

Stocker AI

Sales forecasting and purchasing planning software that optimizes inventory flows and improves efficiency across procurement, operations, and logistics.

Truecold
A hardware-agnostic SaaS platform for the cold chain that uses AI to assess risks prior to shipment and detect temperature anomalies during transport.

From the Madrid Region, we continue to support innovation as a strategic driver to attract investment and enhance the competitiveness of our business network.

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