Global mobility is undergoing a structural transformation driven by electrification, software, connectivity, and automation. According to the International Energy Agency (IEA), global electric car sales exceeded 20 million units in 2025, up 20% from the previous year and accounting for one-quarter of all new cars sold worldwide. Europe recorded the strongest growth among major markets, with sales increasing by more than 30% to 4.2 million units and reaching a 28% market share. The trend has continued into 2026: during the first half of the year, battery-electric vehicles accounted for 20.7%
of new passenger car registrations in the European Union, according to the European Automobile Manufacturers’ Association (ACEA).
This transition now extends far beyond vehicle propulsion. The European Commission has identified software-defined vehicles, connected and autonomous driving, batteries, and transport digitalization as key pillars of the European automotive industry’s competitiveness. Its Action Plan for the Future of the Automotive Sector aims to accelerate innovation, strengthen supply chains, and move toward a single European market for autonomous mobility. In June 2026, the first European Connected and Autonomous Vehicle Alliance (ECAVA) Forum further reinforced this direction, promoting mobility systems in which vehicles, infrastructure, operators, and data increasingly work together.
Against this backdrop, the Madrid Region is particularly well positioned to serve as a European platform for smart, electrified, and connected mobility. The region combines a large metropolitan market, an extensive public transportation network, automotive and rail capabilities, technological talent, logistics capacity, and a high concentration of companies and corporate decision-making centers. Madrid therefore serves simultaneously as a major adoption market, a testing ground for new solutions, and a gateway to the wider Spanish and European Union markets.
The scale of Madrid’s market is particularly evident in electrification. According to ANFAC, 102,054 electrified vehicles were registered in the Madrid Region in 2025, including battery-electric and plug-in hybrid passenger cars, as well as commercial and heavy-duty vehicles, buses, and quadricycles. This represented 41.6% of Spain’s total and an 81.2% increase over 2024. This momentum is complemented by initiatives such as the Mueve Madrid Plan, which remains in effect through the end of 2026. As of July, the program had received 8,513 applications worth €12.7 million and had enabled the
retirement of more than 6,250 older vehicles without an environmental label.
Madrid also has an industrial and technological base that connects manufacturing with the new digital layers of mobility. Stellantis operates a battery assembly facility at its Madrid plant for the Citroën ë-C4 and ë-C4 X, with capacity to assemble 50,000 batteries per year. Renault Group, meanwhile, established a Software Hub in the region focused on developing advanced driver assistance systems and new urban mobility solutions.
These capabilities are complemented by an ecosystem spanning engineering, electronics, telecommunications, artificial intelligence, cybersecurity, and data management, with applications across vehicles, fleets, rail transportation, and smart infrastructure, as highlighted in the Madrid Region’s latest investment dossier.
Madrid’s public transportation network also provides a real-world environment for large-scale mobility operations. Metro de Madrid reached an all-time high of 736.9 million passenger journeys in 2025, up 3% from the previous year. The Madrid Regional Transport Consortium coordinates more than 40 operators and is preparing a new Transport Information Center, backed by an investment of €50 million, to integrate data, provide real-time notifications, and improve incident response. This combination of demand, multimodal operations, and digitalization creates opportunities for solutions in
ticketing, Mobility as a Service, analytics, predictive maintenance, accessibility, and smart network management.
Madrid’s mobility ecosystem is also closely linked to its role as a major logistics hub. The region is home to 23 logistics parks, in a sector that accounts for around 7% of regional GDP and supports more than 200,000 jobs. Adolfo Suárez Madrid-Barajas Airport handled a record 840,331 metric tons of cargo in 2025, up 9.6% from the previous year, consolidating its position as Spain’s leading airport for freight. The Madrid Regional Logistics Agency, based in Coslada, is also developing the Madrid Region’s first Logistics Strategy for 2026-2030, aimed at improving logistics corridors, streamlining operations, and attracting companies linked to transportation, distribution, and digital supply chains.
One of the most recent developments reflects Madrid’s ability to attract international advanced-mobility projects. In June 2026, U.S.-based Uber, autonomous driving company WeRide, and fleet operator AVOMO announced, in partnership with the Madrid Regional Government, plans to launch Spain’s first commercial Robotaxi pilot. Operations are expected to begin in Madrid later in 2026 through the Uber app, initially with trained vehicle operators on board and with plans to progressively scale the fleet as key regulatory and operational milestones are reached. The project marks Uber and
WeRide’s first joint entry into the European market and highlights Madrid’s potential as a deployment environment for autonomous mobility technologies.
For international companies specializing in electric vehicles, automotive software, autonomous driving, telematics, charging infrastructure, fleet management, public transportation, rail, logistics, or Mobility as a Service, Madrid offers a difficult-toreplicate combination: large-scale demand, multimodal infrastructure, industrial capabilities, technological talent, institutions open to collaboration, and direct access to the European market. At a time when mobility is being redefined by the convergence of industry, energy, data, and services, the Madrid Region is well positioned to turn this transformation into investment, innovation, and high-value business activity.