Madrid: The Gateway for U.S. Startups and Scaleups into Europe

Madrid is increasingly chosen by U.S. startups and scaleups as a location to establish their European operations.

In recent years, several high-growth companies from the United States have opened offices in the Spanish capital, reinforcing its role as a point of entry to the European market.
For U.S. innovative companies, Madrid offers direct access to the European Union’s 450 million consumers and serves as a strategic bridge between Europe, Latin America, and North Africa. The region combines advanced infrastructure and international connectivity with competitive operating costs compared to other major European capitals. In addition, Madrid is home to a highly qualified, multilingual workforce supported by a strong network of universities and business schools, which makes it attractive for technology, data, and digital companies looking to expand internationally.

Recent cases provide clear examples of this momentum. This summer, impact.com, a California-based platform specializing in partnership management, announced the opening of its Madrid office. The company provides automation and analytics tools that help brands and agencies scale their partnership programs, from influencers to B2B affiliates. Its decision to enter Madrid reflects a growing confidence among U.S. tech firms in the city’s ability to support international expansion. A clear example of this potential is Datadog. Headquartered in New York, the observability and security platform has expanded its Madrid engineering hub in less than two years from just eight employees to more than forty, showing how Madrid can supply both the talent and the environment required to sustain rapid global growth.

Other U.S. technology companies have also chosen Madrid to reinforce their European presence. In 2024, San Francisco’s Databricks, established an office in the Spanish capital to integrate the city into its EMEA network and strengthen support for clients and partners in Southern Europe. That same year, HashiCorp, also headquartered in San Francisco, launched a Madrid Tech Hub to advance its international operations. HashiCorp is widely recognized for its open-source tools that enable companies to automate and secure their cloud infrastructure. Both expansions underline how Madrid has become an attractive base for scaleups at the forefront of  innovation.

Building on these success stories, the upcoming Scale Beyond Borders event on October 16, 2025, in Miami—organized by Invest in Madrid together with the Spain-U.S. Chamber of Commerce and Mana Tech—will provide a unique opportunity for U.S. startups and scaleups to explore  Madrid’s advantages first-hand. By bringing together entrepreneurs, Venture Capital Investors, and institutional leaders, the forum will showcase why the Spanish capital is emerging as a preferred destination for international expansion and offer a platform for U.S. companies to connect directly with Madrid’s thriving innovation ecosystem.

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