With ultra-competitive infrastructure, clear public-sector commitment, and a rapidly expanding market, Madrid has all the cards to make it happen.
From Rüdiger and Bernd Schuster to Özil and Kroos, countless German football stars have built the reputation of Madrid’s great clubs. Tomorrow, Spain’s capital could shine just as brightly in esports, attracting top German players to its stage. In step with the region’s work on the Cultural and Creative Industries (CCI), Madrid inaugurated its Video Game Campus at the end of 2022. Alongside an incubator/accelerator and an “experiential center” (exhibitions, workshops, talks, events), the campus also hosts the Madrid Esports Center, a high-level venue dedicated to esports. Equipped with cutting-edge facilities, the center provides professionals with an optimal environment to reach their full potential and a unique setting to meet peers and showcase the discipline to the wider public.
That ambition is reinforced by events held inside the Madrid Esports Center notably the Esports Series Madrid, a key rendezvous for Clash Royale and Fortnite players. In June 2025, the MADCUP brought more than a thousand young people together for a hybrid virtual football tournament. Even Riot Games has answered Madrid’s call, staging this year’s Circuito Tormenta, Spain’s national amateur league, at the Video Game Campus.
This momentum builds on years of groundwork. Many international studios have already taken the leap to tap into Madrid’s vibrant ecosystem: ESL (historically based in Cologne), Electronic Arts, Saber Interactive, as well as Sony PlayStation and Nintendo.