Luis Socías, Managing Director of Invest in Madrid, opened the event, which also featured prominent speakers such as:
Silvia Pina, Director of Permanent Recruitment at Hays, who shared key insights from the Hays Spain 2026 Salary & Recruiting Trends Guide and provided a clear view of what is really happening in the talent market: how companies are hiring, what professionals expect, and why talent strategy is becoming a key component of every investment decision.
During her speech, she stated that Madrid continues to demonstrate why it is one of the most attractive markets for international investors: strong talent, innovation, growth, and the right institutional support to help companies scale quickly.
Ignacio Azorín, Director General for Digital Strategy at the Regional Ministry of Digitalization, who spoke about key drivers for improving competitiveness.
Jesús Rojo, Head of the European Programs and Technology Transfer Unit at the madri+d Foundation for Knowledge (Regional Ministry of Education, Science and Universities), who presented the work carried out by the Foundation and its value proposition across several strategic projects, including EEN Madrid, EDIH Madrid Region 2.0, and RIV Circular.
The event concluded with a roundtable discussion in which Sonia Andrade, Managing Director at Hellio Spain, and Gonzalo Terrón, Group Leader at ARRK Engineering GmbH, shared their experiences in establishing and growing their companies in the Madrid Region
During the discussion, it was reaffirmed that the Madrid Region remains the natural destination for foreign investment seeking stability, offering a business-friendly, predictable economy with competitive taxation and a corporate environment committed to reducing bureaucracy and overregulation.
The roundtable was moderated by Diego De Arístegui Laborde, Investment Director at Invest in Madrid.