Through its foreign investment promotion agency, the Region of Madrid used the festival to meet startups and corporate innovators, showcase its ecosystem to German business leaders, and discuss their internationalization plans. Key takeaways from those conversations included:
- Easy access from Germany. Multiple daily flights to Madrid from Düsseldorf, and also from Berlin, Frankfurt, Munich, and other cities.
- Lower operating costs. Office rents ~15% below Berlin on average, and salaries significantly lower than in other major European hubs (Paris, Amsterdam, Berlin).
- Talent availability. A multilingual talent pool with highly qualified students and professionals.
- High-growth sectors. Strong momentum—supported by numerous international VCs—in fintech, healthtech, biotech, mobility/automotive, cyber & cloud, esports, and more.
- A dynamic, fast-growing market and a gateway to Latin America.
Add to that a competitive tax environment and the hands-on support offered by Invest in Madrid to turn projects into reality one-stop assistance, HR/legal support, partnerships, real-estate search, and more.